AI promises productivity gains, but promises don’t pay the bills. This session slices through the hype and asks the question every leader cares about: Where’s the real business value?

We’ll challenge the myth that deploying Copilot automatically delivers ROI. Instead, you’ll discover how to:

– Form habits that stick

– Measure what truly matters

– Focus on high-impact use cases

And here’s the cliffhanger: The biggest payoff might not come from where Microsoft says it will. Join us to uncover how to find, prove, and scale the value that matters most to your organization.